Hiring a Freelance Article Writer in Three Simple Steps

Article marketing has become one of the most popular and effective means of improving your site’s SEO, increasing your web traffic and creating a greater web presence. But to be successful an article marketing campaign requires a daily investment of time and effort. If you just don’t have the time or are not a fan of writing all day, hiring a freelance article writer can be the way to go if you follow these tips.

If you’re not familiar with article marketing it’s a fairly simple but tedious process. The first step is to find some good keywords related to your niche market. Keywords should have enough traffic to be profitable without being saturated by competition. Google’s free keyword tool can help with this task.

Once you have a list of keywords, you or the hired article marketer then writes informative, quality articles around each of them. Unique versions of each article are then created and uploaded to various article directories, blogs or websites.

In addition to spreading the word to human readers, article marketing creates valuable backlinks to your site which can greatly improve your search engine ranking. Building quality content onto your site provides further optimization by presenting your site as an information hub, something the search engines value above all else.

Hiring a freelance article writer can be the best approach for running a campaign if you are unfamiliar with the process. Article marketing outsourcing sites like Elance or Freelancer will act as a third party to help you find and hire a writer.

Follow these tips for best results:

1. Before you interview a potential writer, check their profile, stats and client feedback provided for by the third party site. Outsourcing sites provide these data to help clients find quality providers.

2. Ensure that the potential hire is a native English speaking writer who will not use software to create the unique versions, or ‘spins.’  While someone overseas may cost much less, your campaign will not be successful if the articles are not of high quality. And spin software programs cannot produce articles that are of any interest to a human reader. Trust me, I’ve tried them all.

3. One of the key aspects of article marketing is that it is done on a regular basis. Make sure that the writer understands your schedule and agrees to meet your deadlines. Getting this issue handled up front can go a long way in avoiding disappointment later on.

Once this process is complete you will likely already have an idea of who you are going to hire. If there are no applicants who suit your needs, post the job again and be patient. There are so many great freelance writers out there it won’t be long before you’ll find one. By keeping these tips in mind, hiring a freelance article writer can be an easy and rewarding decision to make.

If you’re considering hiring a freelance article writer look no further! You’ve found the best, why bother with the rest? Contact us today for all of your article marketing outsourcing needs. The only success we celebrate is yours!